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CASE STUDY
Karmuel Young
(Website URL available upon request)
01 — INTRO
Create an online shop for stylish men

Karmuel Young is an up-and-coming fashion designer who founded his men’s label in 2014. He retransforms the world of modern menswear with functional and aesthetic accessories.

Regram @christian_frascaro, @gianlucagizzi, @simplymonochrome.co
02 — ECOMMERCE PLATFORM
Why Shopify

Choosing a suitable eCommerce platform is very important, especially for a small business. We chose Shopify based on a variety of factors including its ease of use, flexible storefront design, good inventory management system, safe payment gateway and reasonable pricing.

03 — STYLE
Simple and Modern

This is a site designed especially for man who cares about the details - we keep the overall look and feel simple, modern and yet effortlessly cool.

04 — PRODUCT CATALOG
Grid vs List

The grid mode and list mode serve two different types of male customers. We imagine grid-mode-user being more visual-oriented and list-mode-user tends to be data-oriented.

05 — PRODUCT IMAGES
Big product images

We believe product images have the power to make or break a sale. We put an emphasis on the product shots and make sure they look good and consistent.

06 — SHOPPING EXPERIENCE
Drawer

The drawer shopping bag allows users to edit their purchases on the same product page.

07 — GOAL
Shop and become a fan of the brand

We designed a site that has good product catalog along with an intuitive navigation. We hope this site attracts male customers who are looking for great accessories to enrich their wardrobe.

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