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CASE STUDY
iBakery
ibakery.tungwahcsd.org
01 — INTRO
A little bite different

iBakery is a Hong Kong social enterprise that employs people with disabilities to provide high quality bakery products and meals at the café.

02 — THE PERSONALITY
Friendly, humble and cheerful

People at iBakery are especially friendly, humble and passionate. From offline to online, we captured that cheerful personality via the use of colours and hope to give users the same good impression when they visit the website.

03 — NAVIGATION
Café or Bakery?

We would be very happy if users spend time browsing and exploring around, however we understand 99% of users come to the site to simply find a bakery address or café phone number. That’s why we carefully designed the navigation and kept those core buttons persistent at the top.

04 — STORYTELLING
The story of iBakery

iBakery is not only about the food, it’s also about the people. We tell both stories at the same time on homepage in an easy-to-digest rhythm.

Karmuel Young